Product photographer in the Wachau

A product photographer in the Wachau is a photographer who creates clean packshots and styled images of products for web shops, price lists, trade fairs and labels – in this valley above all wine, apricot brandy, liqueurs and jams. Bottles are among the hardest objects to light: glass reflects everything, labels must stay sharp and readable, and the colour of a white wine has to look true on screen, so most of the work happens with controlled light on a table, either in a studio or set up in the winery.

Wachau wine labels also carry names that need to be legible. Vinea Wachau defines three styles for dry wines from its member wineries – Steinfeder with up to 11.5 % alcohol, Federspiel with no more than 12.5 % and Smaragd with at least 12.5 % – and the names are registered trademarks reserved for members, so a shop shot of a bottle line-up often shows exactly that range. The Wachauer Marille is an EU protected designation of origin, and producers use it on brandies and preserves as well. A product day usually covers 20 to 40 items on white plus a few styled set-ups; you receive cut-out files, consistent shadows and web and print sizes.